Here are a few reasons why blogging should be part of SEO strategy
Many companies are using SEO (search engine optimization) to increase their online presence and convert visitors to clients. Blogging is one such tool. It is a great source of content that can be updated regularly and can reach an extremely wide audience. If you blog, it can help improve your SEO ranking. You can also use blogging to build relationships with your audience and keep your business in front of your customer’s mind.
Blogging helps increase SEO quality by position your blog as an answer to all your potential customers’ questions. Blog entries which specifically make use of various on-site SEO strategies can certainly give you more chances to rank high in major search engines like Google, Yahoo and MSN. A good example would be to optimize your blog with targeted keywords. Once you have done so, you need to make sure that the title tags contain those targeted keywords as well. This will help your SEO ranking. This is because the meta description of each page in a blog will be optimized to reflect these keywords and when a search engine scans a blog, it will pick up the meta description and make it part of the SERP.
Another important way to optimize SEO with blogging is to submit your blog to RSS directories
Which are maintained by major search engines like Google. This will help to distribute your blogs to all the major search engines and will distribute your meta descriptions across the Internet as well. When you create backlinks to all your blog posts in RSS directories, you are ensuring that each of these backlinks will be picked up by the search engines and will boost your SEO ranking.
As previously mentioned, keywords play an important role in SEO and it’s therefore important to optimize your blog posts with keywords. You should try and find as many related keywords as you can. It’s also important that you do not forget about new words as they can also be helpful in SEO. One example is that of double entendres. If you can write a sentence with the first word being the same as another word, then this will count as an SEO.
increase your ranking factor is to use long-tail keywords
One final way to optimize your SEO with blogging and increase your ranking factor is to use long-tail keywords. As the name suggests, these are terms that are very close to the root keyword but longer. For example, if your main keyword is weight loss, then you should search for long-tail keywords such as weight loss tips. By using these words in your blog posts, you will increase your ranking factor and will get your blog posts closer to the top of the search results.
Finally, you need to ensure that your SEO ranks well in the search engines. For this, you need to create rules that link to your site so that people searching for information on the topic will click on your links. There are two types of rules – evergreen and non-evergreen. The evergreen ones are like the ones you see on magazines; they’re often informative pieces that talk about a particular subject on a regular basis. Non-evergreen ones are used more as advertising space. While it is important that your urls have your main keyword in them, you also need to make sure that they are relevant to the topic of your site is talking about.